region in New Zealand's North Island
Oceania > New Zealand > North Island > Bay of Plenty

The Bay of Plenty is a region on the north-east coast of the North Island of New Zealand. It is named for the large bay that stretches from East Cape to Coromandel Peninsula.


Map of Bay of Plenty
  • 1 Opotiki – an eastern coastal town, not far from its bigger neighbour Whakatane
  • 2 Rotorua – inland city with geothermal attractions, and a centre for the indigenous Maori culture
  • 3 Tauranga – the biggest city, with a harbour and ocean beaches
  • 4 Te Puke – a horticultural centre south-east of Tauranga
  • 5 Waihi Beach – small town at the western end, with 9 km white-sand beach, popular with surfing enthusiasts
  • 6 Whakatane – a coastal town, one of the sunniest in the country

Other destinationsEdit

  • 1 White Island (Whakaari) – an active island volcano, with day tours to it


Geothermal activity is a significant tourist attraction, particularly around Rotorua. The Taupo Volcanic Zone runs through the Bay of Plenty from the active volcanoes around Mount Ruapehu in the south-west to beyond White Island in the north-east. Here the earth's crust is believed to be only 5 km thick in places. There are several other large, though dormant, volcanoes in this zone, including the volcanic calderas currently occupied by Lakes Taupo and Rotorua, as well as the more familiar volcanic cones.

Get inEdit

InterCity is a coach company that serves more than 600 destinations nationwide.

Whakatane Airport (WHK IATA), Tauranga Airport (TRG IATA).

Get aroundEdit



Go nextEdit

This region travel guide to Bay of Plenty is an outline and may need more content. It has a template, but there is not enough information present. If there are Cities and Other destinations listed, they may not all be at usable status or there may not be a valid regional structure and a "Get in" section describing all of the typical ways to get here. Please plunge forward and help it grow!