district in Phetchaburi province, Thailand

Cha-am (ชะอำ) is a small, quiet beach town on the Gulf of Thailand. If nearby Hua Hin is too crowded and noisy for you, then Cha-am is the place to go.


Cha-am is not a major tourist hub, but there is still plenty to see. A fishing village north of Ruamchi Rd features Thai shops, fishmongers and restaurants. You could spend half a day touring the area and immersing yourself in one of the town's most important industry, fishing.


The main street, Narathip Road, runs roughly east-west, perpendicular to the beach. It has a range of restaurants, shops, and even bars, but is still pretty quiet, with woods mixed in here and there between the storefronts.

The beach stretches at least a couple of kilometers in either direction and is dotted with shops selling beachwear, stands selling seafood and fruit, massage parlors, restaurants, and 7-Elevens. All of these get sparse as you move away from the main streat.

Get inEdit

Hua Hin is the nearest town with good transportation connections. From Hua Hin to Cha-am you can take a taxi or songthaew. There's also a little orange bus that plies Phet Kasem Road from Phetchaburi to Hua Hin and stops in Cha-am, but it doesn't run frequently.

Ban Cha-am Station (also known as Cha-am Station) is the most convenient train station, but it gets less service than Hua Hin.

Buses from Bangkok to Hua Hin may be able to stop in Cha-am if you ask.


  • Cha-am Forest Park. A small nature preserve as parks go, but it's still worth seeing. It's a splendid place for birdwatching, and if you're lucky you might see gibbons swinging around in the trees. All-terrain vehicles are available for guided tours of the park, with rental costing 500 baht for half an hour and 900 baht per hour. There is a restaurant in the park.
  • Eurasia Cha-am Lagoon (3 km N of Cha-am). A resort and residential community. It boasts two free-form pools overlooking the gulf. It is free to the public and open 24 hours a day. A terrace restaurant serves Thai food for 100-300 baht. This place is seldom crowded so it's a good place to hang out and take a dip.
  • Phrarachanivet Mrigadayavan (Summer palace) (S of Petchakasem Rd, about 9 km from Cha-am). Was built in 1922 for the king and members of his royal household. Open to the public as it is no longer used by royalty. It is a group of teak houses on stilts and a maze of walkways connect them. The rooms are airy and the walkways are raised. There isn't much information available in English, so you may want to hire an English-speaking guide for the tour.



7-Elevens and other convenience stores are plentiful, but aside from everyday necessities shopping options are limited in Cha-am. Even the selection of beachwear is not extensive. For a wider range head to Hua Hin.

  • Makro Food Service. Good option for inexpensive groceries. Good selection of produce. Dry goods are mostly in bulk; the smallest container of salt is 1 kg.
  • Cha-am Wednesday Night Market. Wednesday evenings. A big, lively market selling lots of food, clothes, and other products, though oddly enough you'll be hard-pressed to find a swimsuit here. Good place to grab dinner in a bustling atmosphere.



  • 1 Soi Bus Station (Across from the beach, just south of Narathip Rd, a major E-W thoroughfare). Bars close 01:00. The street houses a former bus station, hence the name of this otherwise unnamed street. Lodgings and about 15-20 beer bars staffed by hostesses can be found here. Good area to enjoy a beer and a game of pool.


Go nextEdit

Routes through Cha-am
BangkokPhetchaburi  N   S  Hua HinSadao

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