Pamplona is a college town with many museums and bars and a cool climate. It is a common stopover on the way to Venezuela to avoid the heat and chaos of Cúcuta, however it's a solid 2 hours from Cúcuta so you'll have to leave early if you want to cross the border early the same day.
Regular bus service from Bucaramanga and Cúcuta.
- Museo de Arte Moderno Ramirez Villamizar, Calle 5, no. 5-7, ☏ . Modern art museum
There are lots of cheap eats along Calle Real. If you like empanadas, pizza and generally greasy food, you'll do fine here.
There is a vegetable market a block up from the main square.
There are several hotels in the COP$10,000-15,000 range along Calle 9.
Internet cafes are plentiful, but wifi is scarce. Like many places in Colombia, most coffeeshops and restaurants will advertise Wi-Fi and then claim it's not working after you've already ordered and paid. There appear to be a couple cafes with wifi on Calle Real, though they have strange hours.