Paracho de Verduzco (or simply Paracho) is a city of 21,000 people (2020) in central Michoacan.
It is an indigenous community of the Purépecha plateau rich in traditions, among them the artisan production of guitars and wooden articles. It also has a wide and varied gastronomy.
The town center has a kiosk and a market where toys and food are sold . In addition, Paracho has a house of culture, which was a boarding school for indigenous youth from 1937 to 1972; different exhibitions, exhibitions, workshops and all kinds of cultural events are held there. During the International Guitar Fair, the Paracho House of Culture becomes the main venue for the different exhibitions and stalls selling artisan products, not only from Paracho itself, but also from towns in the surrounding region.
Drive north from Uruapan or take one of the frequent buses.
Thursday is market day, when people come in from nearby villages to buy and sell.
Each August a 9-day guitar festival, the "Feria de La Guitarra", attracts world-class musicians and interested luthiers.
Paracho is known for guitar-making and is full of shops selling handmade guitars and other string instruments.
Some restaurants and the internal mercado serves lots of good food across from the plaza.
There is a nice clean hotel on main street 2 blocks from plaza.