"Centre-du-Quebec" literally means the "Centre of Quebec". This is a historic term that has not been geographically accurate since 1912, when a large amount of northern territory was added to the Province of Quebec. However, since the vast majority of Quebec's population lives in the southernmost area of the province (along the St.Lawrence River) and most of Quebec's northern territory is relatively inaccessible, the "Centre-du-Quebec" remains the "centre" of the province for most people's purposes.
The Centre-du-Québec is a primarily agricultural region known as the breadbasket of Quebec; major products include livestock and poultry, dairy products, as well as food crops such as cereals, vegetables, and fruits such as apples and cranberries. Forestry is also a major industry; there is a high density of hardwood forests in the area. Other major industries of the area include transportation, recycling, woodworking and cabinetmaking.
Tourisme Centre-du-Québec information centres (Aug 2019):
- Princeville: 25 St-Jacques Est, ☏
- Nicolet: 20 rue Notre-Dame, ☏ , early Sept to late June: M-F 08:30-16:30; late June to early Sept: daily 09:00-18:00.
- Plessisville: 1280 avenue Trudelle, ☏ , mid-June to end of Aug: daily 09:00-19:00; Sept to Mid-June: W F 11:00-17:00, Th 11:00-20:00, Sa Su 09:00-17:00
- Saint-Léonard-d'Aston: 180 rang du Moulin Rouge, tourist information terminal at Madrid 2.0 Esso gas station and highway rest stop (24 hr)
- Drummondville: 1350 rue J.-B. Michaud, toll-free: ☏ . Sep to early Jun: M-F 08:30-16:30; mid-Jun to mid-Aug: daily 08:30-18:00; mid-Aug to early Sep: daily 08:30-16:30.
- Bécancour: 1005 boulevard de Port-Royal, ☏ , daily 08:30-17:30.
- Victoriaville: 20 rue de Bigarré, ☏ , mid-Apr to May: daily 10:00-19:00: Jun to early Sep: daily 09:00-21:00; early Sep to early Oct: daily 10:00-19:00
The Centre-du-Québec region lies on the south shore of the St. Lawrence River roughly halfway between Montreal and Quebec City. The Trans-Canada Highway/Autoroute 20, Intercity highway coach service (provided by Orléans Express and Groupe La Québécoise), and Via Rail passenger services run between those two cities through the region.
It is also easily accessible from Trois-Rivières on Highway 55.
There are two scenic driving routes through the area: Route des Jardins and the Route des antiquaires.
The Laurier Museum in Victoriaville commemorates the summer home of Canadian former Prime Minister Sir Wilfrid Laurier and is a National Historic Site of Canada.
Le Village Québécois d'Antan in Drummondville is a re-creation of village life in the 19th century; it an old farm, period costumes, a restaurant and several festivals throughout the year.
The Festival International de Musique Actuelle de Victoriaville (FIMAV) takes place in the spring.
In late August, the Festival de la Poutine in Drummondville offers concerts, and celebrates poutine, a Canadian dish of Quebecois origin. The basic dish is a mess of French fries, gravy, and cheese curds.