Although it is only half an hour by car from the touristic hub of Diani Beach, package tourism has not arrived in these parts yet - on the long beaches you rarely meet a white person. Msambweni consists of a cluster of ten villages; all together they have about 12.000 inhabitants, predominantly Muslims and members of the locally dominant Digo tribe. People in Msambweni make their livelihood mainly from agriculture, fishing, crafts and trade and some public service. Coconut palms, mango and neem trees, and sugar cane plantations characterize the area. Msambweni is site of the County Hospital in the sublocation of Kisimachande, and of a Medical Training Center in Tumbe.
There are just four small hotels / bed&breakfasts around, plus some holiday homes (as at March 2018). Two hotels in middle price range are located on the beach north of the county hospital, two upmarket hotels are on the southern beach.