São Luís is the capital of the Brazilian state of Maranhão. It's known for its colonial Historical Center, a UNESCO World Heritage Site, and is a common stopover for visiting the stunning Lençóis Maranhenses.
São Luís's people, history and culture is marked by a distinctive fusion of Portuguese, indigenous Brazilian and African elements, such as its highly popular local version of the Bumba meu boi festival, happening yearly in June and July. The reggae music from the Caribbean is also immensely popular in São Luís, often referred to as the "Brazilian Jamaica".
São Luís was founded by the French invaders in 1612, and taken over by the Portuguese in 1615. It was subsequently conquered by Dutch invaders in 1641, and finally, retaken over for good by the Portuguese in 1644. The city prospered between the 17th and 19th centuries by means of export-oriented plantations (especially cotton) and slave trade. The city's Historical Center, a World heritage site, with buildings with beautiful azulejo (tiles) walls and the cobblestone streets, has been erected mostly during this era.
In the end of the 19th century, however, São Luís suffered from economic collapse due to the decline of cotton exportations. Only after the 1960s the city started to recover by means of government investments and iron exports, via the Vale do Rio Doce mining company. Tourism has also become an important part of economy, especially during the Bumba meu boi festivities, but tourism development is still hampered by several factors, including subpar infrastructure, lack of lingual proficiency of tourism workers, difficulties on preservation of historical heritage, and urban violence.
For a visitor, there are two main areas of interest in São Luís:
- The city's Historical Center, located by the sea, just south of the Anil river, which is also the city's cultural heart and center of popular shopping
- The area around the Lagoa da Jansen (Jansen's lagoon), containing the city's urban beaches and most modern, affluent neighborhoods (like Ponta do Farol, Ponta da Areia and Jardim Renascença), including more upscale shopping and nightlife
Bus station some 8 km southeast of the center, close to the airport in Avenida dos Franceses 5073 - right north of the intersection with Rua Tres. Telephone +55 98 3249-2488. The bus Socorrão 2 / Rodoviária(and others) takes you pretty straight to/from the waterfront of Old Town. Taxi R$25 from rodoviaria (fixed price), R$25-30 taximetro from centro (2013). To Belem, 3 daily, 12 hours (more often 15-16 hr), R$125-160 (leito) (Dec 2013), by Boa Esperança and Transbrasiliana [dead link] An exhausting 20 hours to Fortaleza by Guanabara
Train three times a week  to Parauapebas via Santa Inês, Açailândia, Marabá and others. The train station is in a street named: Companhia Vale do Rio Doce - next to Avenida dos Portugueses - some kilometers south west of the center. Companhia Vale do Rio Doce is the name of the company that operates the train.
- 1 Marechal Cunha Machado International Airport (SLZ IATA formerly Tirirical Airport) (some 13 km from the centre). Domestic flights by Gol, LATAM, and TAF [dead link] (also flies to French Guiana).
- The bus 901 São Cristovão / Alemanha leaves from right outside the terminal (follow the signs) every 25 minutes or so, and takes about 45 minutes to reach Praça Deodouro in the city center (where you can hop on to get to the airport). Get off one stop after, on Rua do Passeio and walk down the pedestrian Rua Grande for 10 minutes to get to the eastern edge of Old Town.
- If the above bus is not about to leave, a faster way is walking for 10 minutes along the main exit from the airport. Keeping to the right you will see a Shell gas station. From here you take the bus Socorrão 2 / Rodoviária(or ask what other goes), pretty straight to the Old down, about 30 minutes. To get to the airport, a number of buses from the Praia Grande terminal pass by the Shell station.
- Taxis run at fixed prices, displayed at a table just as you exit from luggage pick up: to Old Town R$30, to the beaches R$40.
Distance to other important cities:
São Luís' public transit system is composed by a network of buses. A single ride ticket costs R$ 2.70 and a multiple ride ticket costs R$ 3.10 (2018). Multiple rides use bus interchange stations called Terminals or a Bilhete Único smartcard and have theoretically to be done on the same direction to qualify for transfer free of charge.
The main bus interchange is located in the west of the Historical Center, at Av. Sen. Vitórino Freire. There, the following bus lines can be of use to visitors:
- T065 São Raimundo / Band Tribuzzi takes you to São Luís Shopping in about 15 minutes.
- 403 Calhau/Litorânea goes by all the beaches.
The official bus transit app, launched by the city administration, is called Meu ônibus, but Moovit also works in São Luís.
Taxis are popular among tourists, especially after sunset. Rideshare platforms Uber and 99Taxi are also available in São Luís - on these, the ride between airport and historical center on the wee hours costs around R$ 20 (2018).
- 1 São Luís's Historical Center. The city's main attraction. Founded in 1612 by the French, it has been gradually expanded until the 20th century, incorporating mostly Portuguese architecture adapted to the local climate. The azulejo titles, with insulating properties, are an example of adaption to tropical climate. The place is a testimony to the city's past wealth as the home of the cotton aristocrats, although many buildings are in sorrow shape.
- Igreja da Sé - Av. Pedro II - Centro.
- Palácio dos Leões (Lions Palace - seat of the Governor) - Av. Pedro II - Centro.
- Museu Histórico e Artístico do Maranhão - Rua do Sol, Centro.
- Convento das Mercês
- Igreja do Desterro
- Casa de Nhozinho - Rua Portugal, Centro
- Fonte do Ribeirão (Stream's Fountain)- Rua do Ribeirão, Centro.
- Fonte das Pedras (Stones' Fountain)- Rua Antônio Rayol, Centro, close to Mercado Central.
- Teatro Arthur Azevedo - Second oldest in Brazil but very modern inside - Rua do Sol, Centro
- Centro de Cultura Popular Domingos Vieira Filho
- Solar São Luís - Considered the biggest azulejo-clad building in Brazil (3 floors), built in the late 1800s. - Rua do Egito, Centro.
- Museu de Arte Sacra(Sacred Art Museum) - The collection belongs to Arquidiocese de São Luís, composed by pieces made in the 18th and 19th centuries, featuring the Mannerist, Rococo, Baroque and Neoclassic styles. - Rua do Sol, Centro.
- Remédios Church and Praça Gonçalves Dias - Built in 1719 on Gothic style, stands on Gonçalves Dias square, a beautiful vision. Largo dos Amores, Centro.
- Cafuá das Mercês - Rua Jacinto Maia, Centro
- Museu do Reggae Maranhão - Museum giving tribute to what is supposed to be the reggae capital of Brazil (Sao Luis or Maranhao) - Rua da Estrela, 124, Centro. Hoursː 10ː00-20ː00 W-Sa, 10ː00-13ː00 Su.
- 2 Forte Santo Antônio da Barra, Ponta d'Areia, ☏ . Replica of fort and historical museum of island of Saint Louis area as it transitioned from French to Portuguese to Brazilian over the years.
- 3 Pescador Monument. Monument honoring the fishermen.
São Luís' urban beaches do not match the beauty of those found in other Northeastern capital cities, such as Maceió or Natal, neither are known for their cleanness. However, they are a still a nice place to experience Brazilian urban beach life. The city's beaches suffer from an enormous tidal variation - the sea reportedly recedes close to 1 km on some spots at low tide, and at high tide there is no dry sand left
- 1 Ponta d'Areia, R. do Forte s/n. São Luís' western-most and most popular beach with a pier extending out into the bay, not far from the city center, but also probably the most polluted and sometimes overcrowded. There are several restaurants and reggae bars around the beach.
- 2 Calhau, Av. Ulisses Guimarães s/n. Reputedly the city's best beach, it has calm waters and good infrastructure of kiosks and restaurants.
- 3 Olho d'Água (Access by. Av. dos Holandeses). Located a bit further east than Calhau, it's a bit less crowded but still has considerable infrastructure.
- 4 Praia Araçagy, Av. Atlântica, 1088 (just east of Calhau and Olho d'Agua). Another expanse of surf. Here you can sit under a palapa where the surf is rolling in.
- 5 Praia de São Marcos, Av. Litorânea (in front of Hotel Ibis).
- 6 Praia de Carima. Sand dunes. Sometimes only accessible by small boats from Raposa. There is parking available near the Tourist Information Center near the pier (Cais da Raposa).
- 7 Praia da Guia & Praia BomFim. This area is across the bay from Sao Luis, offering a good view of the main city. The area is not safe, and not recommended for tourists (unless you're in a large group).
There is an art cinema in the Old Town, with a mix of Brazilian and weird imports.
The largest and most modern movie theatre, with 10 showrooms, is at the São Luís Shopping, mostly showing Hollywood fare.
- Bumba-meu-boi - From 13 to 30 June - This beautiful folklore manifestation of Iberian origin is one of the highlights of the city's culture. It has been kept alive by the black people of São Luis and is performed by groups in costumes, telling a tale of a certain Bull through music, dance and theater throughout the city.
- 8 Wang Park, Avenida Juscelino Kubitschek, 11 - Pindaí, ☏ . Sa-Su only 10ː00-16ː30. A Buddhist/Chinese-themed water park, with slides and pools and ponds with pedal boats.
- 9 Valparaíso Acqua Park, R. Principal da Pindoba, 3 - Pindoba, ☏ . Tu-Su 10ː00-17ː00, closed M. Another, possibly bigger, water park.
There are three malls in the city with one of them being in the historic part of town. There are numerous shops that sell souvenirs. The city center´s main pedestrian mall is Rua Grande, which has most shops but hardware and foodstuffs.
- 1 Shopping da Ilha, Av. Daniel de la Touche, 987 - Cohama, ☏ . M-Sa 10ː00-22ː00, Su 14ː00-20ː00. This very large mall will be like stepping out of the jungle into a sterile, cosmopolitan, frosty air-conditioned environment with food court and all the other shopping mall accoutrements.
- 2 Rio Anil Shopping, Av. São Luís Rei de França, 8 - Turu, ☏ . M-Sa 10ː00-22ː00, Su 13ː00-20ː00. Another shopping mall.
- 3 São Luís Shopping, Av. Prof. Carlos Cunha, 1000 - Jaracaty. M-Sa 10ː00-22ː00, Su 12ː00-20ː00. 2 food courts, shops, theater.
- 4 Tropical Shopping. Mall closest to the beach if you are looking for flip flops or sunscreen possibly.
The city has numerous large Supermarkets (supermercado) and Wholesalers (atacado - large supermarkets with a focus on bulk purchases).
- In the Calhau area, Supermarket Mateus seemed to be common. From Calhau, there is a Mix Atacado towards Olho D'Agua and a Atacadão Sao Luis towards Vinhais.
Local dishes include Peixada(fish) and shrimp pie, and Arroz de cuxá -rice with herbs.
In Old Town:
- La Pizzeria. Real Italian style, probably the best in the state Pizza for 2 R$17-29.
- Bar e Restaurante Marlon, R. João Vital, 119 - Old Town. Serves late lunch. Set meals R$5-10.
- Dom Francisco, Old Town. Lunch R$20 per kilo, dinner a la carte.
Maranhão has its own version of the guaraná soft drink, called Jesus (nothing religious, it was the inventor´s name). It is pink and rather sweeter than the others. Many small bars around Old Town, but quite dead on Sundays, when most action goes along the beaches. Another area is along the Lagoa da Jansen, near the beach Ponta d'Areia. A third is on the beach of Calhau. Night buses go past these areas every half hour on weekends.
- Kabão (On the seafront 2 km west of old town). Big open air
- Bar do Porto. Reggea spot by the boat terminal
- Bar do Nelson (Near the end of Avenida Litorânea, Calhau). Weekends. Bar come club, mostly reggea, some live. Drinking on the street outside. Entry R$10.
- Pirata, Avenida Litoranea, Calhau. Weekends. As big as it gets in this city. Forró. Also quite a party on the pavement outside. Entry R$10.
Plenty of options within the Old Town, which is where most visitors wisely choose to stay. If you for some reason prefer a beach, Calhau has many pousadas (no budget options), beach bars and a few restaurants.
There is a youth hostel in Old Town that also offers singles, doubles and family rooms:
- Solar das Pedras. Dorm bed R$20, double R$60.
- Pousada Reviver, Old Town, ☏ . Check-in: 13:00, check-out: 12:00. Bright and clean, high ceilings. Shared bathroom. Kitchen. Includes breakfast. Dorm R$50, Comfort room R$110 to R$150 (Jan 2021)..
- Lord Hotel, Rua De Nazare, 258 - Old Town, ☏ . Decadent Double with fan R$65, also air con..
- Pousada Maranhense, Rua Nazareth, 340 - Old Town, ☏ . Here people mostly pay by the hour, but you might use it in emergencies.
- Pousada Beira Mar, Rua do Machado 27a (Right by the bridge), ☏ . Basic, small rooms. Seems to be barely hanging on. Single R$25.
- 1 Stop Way Hotel, Quadra 20, Lote 6 e 8 Rua 26 - Ponta D'areia, ☏ . A highrise hotel where you can have views of both Lagoa de Jansen and Baia de Sao Marcos, and a complimentary breakfast in the morning. $29.
- Praia Mar Hotel. Nice rooms right on the beach, good food.
- Pousada Portas da Amazônia, Rua do Giz, 129 - Praia Grande (Located in a restored mansion in one of the most picturesque streets of the historic center, this hotel has comfortable rooms with air conditioning, internet access and its restaurant serves one of the best - if not the best pizza in town. Prefer the rooms that overlook the funds, because those facing the street can be noisy especially at night. English-spanish-french spoken, delicious breakfast), ☏ , ✉ firstname.lastname@example.org. Nice rooms right on the beach, good food. double R$140, king R$210.
- Solar dos Nobres, R. São João, 82-A (Southeast of the center), ☏ . Staying here may be like getting one of those mystery sacks from the souvenir store when you were a kid. Single R$50.
- 2 Casa Lavinia, Rua 28 de Julho, ☏ . Very rustic and authentic, in the heart of the colonial part of Sao Luis. Wifi and breakfast buffet.
- 3 Blue Tree São Luís, Av. Avicenia, 1 - Calhau, ☏ . Wifi, a/c, restaurant/bar, free breakfast, outdoor pools, gym, hot tub, spa, beach access. Inviting green grounds. $67.
São Luís is safe enough by Brazilian standards, although roaming the empty streets of the Historical Center at night should be avoided. As with anywhere else in South America, not displaying expensive possessions (such as professional cameras, smartphones and stacks of cash) avoids trouble.
- Laundry at Lavamatic, upper end of Rua Ribeirão, R$ 9/kg, next day if you are lucky.
- Alcântara - Reached by an approximately hour long boat ride from São Luis. The ferry also carries vehicles. Timetables are not entirely stable as they depend somewhat on tides, but mostly around 7 and 9AM there should be a boat, R$10, with return in the late afternoon. Doublecheck at ticket office the day before. Travellers with a vehicle are advised to book a ticket on iBomBordo; otherwise, you may have a long wait for the next available boat ride with a free vehicle space and you may also not be guaranteed a return!
- Lençóis Maranhenses through Barreirinhas